Soraa, the world’s leading developer of GaN on GaN （ gallium nitride on gallium nitride ） – solid state lighting technology, announced the launch of its flagship product, the Soraa LED MR16 lamp. The new product is the first LED lamp to provide superior performance to a traditional halogen MR16. It is also the first LED lamp to provide halogen-equivalent brightness without requiring a mechanical fan; plus payback within months, not years.
Founded by Shuji Nakamura, Steve DenBaars, and James Speck, Soraa leverages decades of expertise from the father of modern LED lighting, Shuji Nakamura, and preeminent solid-state lighting experts from the University of California, Santa Barbara. The company is headquartered in Fremont, CA, where it houses the world’s first GaN on GaN light-chip fabrication facility and their lighting products design lab.
Soraa’s proprietary GaN on GaN technology yields the highest-performance LED MR16 lamp the market has to offer. Soraa’s pure GaN crystal is up to one thousand times purer than GaN on sapphire or GaN on silicon carbide substrates, the platforms other LED lighting technologies rely upon today.
“Our technological foundation enables Soraa products to emit more light per LED material and handle more electric current per area than competitors, providing the highest quality light that makes for a perfect, more energy-efficient replacement for traditional halogen lamps,” said Soraa CEO Eric Kim.
The company’s flagship product, the Soraa LED MR16 lamp, available first to commercial customers, is priced to achieve payback in less than 1 year. The company chose the MR16 format because it has been the most difficult LED lamp to do correctly, given its small size and intense, high-quality brightness requirements.
Soraa’s GaN on GaN MR16 delivers a bright, highly-focused, controlled beam with a high color rendering index and center-beam candlepower to match a standard halogen lamp. The thermal design also delivers halogen-equivalent performance without requiring a mechanical fan. The lamp’s elegant, single-source LED design provides crisp object definition with solo shadow, uniform color, and a quality beam pattern. Additionally, the Soraa LED MR16 lamp features optimized electrical design for total compatibility, making it suitable for use with all common transformers and dimmers, both indoors and outdoors.
“I’ve been searching for a long time for a quality LED to replace an MR16 halogen. Soraa’s lamp is a quantum leap over what is currently on the market, offering brighter light, dimmability, long lamp life, as well as dramatically improved energy efficiency,” said Randall Whitehead, a leading U.S. lighting designer. “Soraa’s is not only the first LED MR16 I’ve found that outperforms halogen lamps. It’s simply a best-of-breed product.”
Led by CEO Eric Kim, who brings deep technology and brand development leadership from his tenure at Intel and Samsung, Soraa is backed by over $100 million in funding from Khosla Ventures, NEA Partners, and NGEN Partners.
“Lighting affects the way we see the world, and good light can make anything more compelling,” said Co-Founder Shuji Nakamura. “At Soraa, we are proud to create efficient lighting products that do not compromise on performance, offer the highest quality available and greatly reduce energy waste. We believe that with GaN on GaN, we have truly entered the next chapter in LED technology: LED 2.0.”